The chatbot is an assistant on the client website that answers visitor questions: opening times, services, prices, directions. It draws its knowledge from the website content itself, so there are no question catalogues to maintain.
Setting it up
The first time you open the chatbot tab, a short assistant walks you through the setup. You then get an embed code for the client website. For websites on Pagoras hosting you can also simply leave the embedding to the assistant: one message is enough.
Settings
In the tab you configure how the bot presents itself:
- Name and greeting, for example "Ask Smith's Bakery".
- Design: four ready-made looks (Clear, Soft, Sharp, Elegant) or a custom design with corner radius, border width, bubble colour and font. Best pick the accent colour from the website's Design tab.
- Icon and position: a curated icon (more professional than an emoji — though emoji works too) and the corner where the bubble sits (bottom right or left).
- Privacy link: enter your client's privacy policy — it appears in the chat window. There is no Pagora branding; the widget runs entirely under the website's brand.
- Lead capture: when the bot can't answer a question, it collects the visitor's contact details instead of guessing. The enquiry then lands with your client.
The chat window automatically identifies itself as an AI assistant — required by the EU AI Act from August 2026; nothing to configure on your side.
A live preview in the tab reflects every change immediately. You can pause and reactivate the bot at any time; the embed code stays the same.
Knowledge
Under "Knowledge" you can see what the bot has read from the website. After bigger content changes it's worth clicking "Re-read website" so it answers from the latest state. You can add your own extra knowledge, such as special cases or preferred phrasing.
Conversations
The tab shows the conversations that took place. It's useful for seeing what visitors actually ask. Quite often that reveals what's still missing on the website.
Design chat
Every widget can be freely restyled in a dialogue: in the module tab, describe in the design chat how it should look ("dark look with gold accents", "like a business card") — the AI then writes real CSS against the widget, with a live preview before applying. Functional elements (inputs, buttons, mandatory notices such as the AI disclosure or consent) are always preserved. Without a custom design, the standard applies, based on the colours and typography from the website's design profile. "Reset" restores the standard at any time.
Price
On your agency's first website the chatbot is included. For every additional website it costs €29 per month, bookable right in the tab and cancellable monthly. What you charge your client for it remains your decision.